Successful manufacturing websites are difficult to come up with. It is not difficult to do so as long as you are aware of what you are doing, but it does require some artistic effort on your part. This is because websites devoted to manufacturing are distinct from those devoted to other topics.
As the success of top industries like China led light manufacturer depends on the production of a large number of complex parts and pieces, the websites of manufacturing companies need to convey the same level of attention to detail as their offline presence.
The following are essential features for any manufacturing-related website. Use this guide as a checklist as you design or redesign your company's website.
1. Promote A Positive Image Of Your Manufacturing Company
With a well-maintained and regularly updated website, your brand image and the quality of your business can be quickly communicated. Even in non-technical fields, an out-of-date or malfunctioning website can reflect poorly on your company's technical proficiency.
Because your website is frequently the first point of contact a customer has with your company, it is essential that it conveys professionalism in all three of the following areas: appearance, content, and functionality.
Whether you manufacture apparel, home decor items, plumbing pipes, or high-quality Teflon parts, your business will appear more professional if your website is simple, streamlined, and visually appealing. Rather than if it is cluttered and difficult to find your way around. In terms of content, make sure your website explains what your company does in terms of both experience and skill.
2. Speak To The People You Want To Reach
When a potential customer is sifting through several manufacturing companies, your website will stand out from the pack if it has well-written, targeted content.
It's important to keep your target audience or buyer persona in mind when you're writing content for your website.
Is there anything you can do to make it clear to your target audience that they've found what they're looking for? To ensure a sale, how can you 'keyword match' the spec sheet of a purchasing manager who is browsing your website?
3. Be Serious About Your Blog
Conversions are fueled by a brand's ability to inspire trust in its audience. While a product description may pique consumer interest in your company, a blog establishes your authority as an expert in your field. For a customer to choose your company over the competition, you need to demonstrate your expertise.
Focus your blog on new product announcements, industry trends, and market-specific advice. This page is your chance to show the world that you're an expert in your field.
Blogs can also be used for other purposes. You may recall that we said that subpages could help you get found on search engines. Posts on a blog serve the same purpose. To build your brand's authority, generate user trust, and rise in Google's search rankings, you should frequently post about relevant industry topics.
4. Ensure Customers Ping You Easily
When potential customer has finished reading your content, they should contact your sales team. Each page should have a strategic call to action, making this process as easy as possible. For example, use words like "Submit a Request" or “Order Replacement Part” to convey what the user will do next.
Keep in mind that some people prefer to have a face-to-face conversation about their concerns. Provide a phone number for contacting you at the top and bottom of your website, particularly on mobile devices.
5. Your Website Visitors Should Be Able To Find What They Need
If your website visitors can't find what they need, they won't return to your site. This means that service pages should be simple to find, should be well written, and should be organized logically according to application, industry, or material.
Make sure that your product categories are well-defined, that they are organized thoughtfully, and that they offer the opportunity to drill down to view more specific options in a timely manner if your business is based on the sale of products.
If you're selling a large number of items, check to see if customers can easily find what they're looking for using keywords, part numbers/SKUs, or other identifying information.
6. The Right Promotion Of Your New Website
After you've built your website, you'll need to ensure that it's accessible to the general public. This entails making use of social media platforms and online advertising to pique people's interests and draw them to your website.
There are many ways you can promote your brand and product using a service like Constant Contact. Your website's SEO and follow-up emails help you capture and retain customers with Constant Contact.
If you're a top pond filtration system manufacturer or a garment manufacturer, you need a website that shows off your technological prowess and innovation so that potential customers will want to get in touch with your sales team. Make your manufacturing website a powerful marketing tool with these pointers, whether you're starting from scratch or making user-centric updates to an existing site.